Digital marketing is undoubtedly the dominant form of marketing in modern times. It is an indicator of the direction that consumers are going for their goods, with global online sales accounting for 22% of all retail sales by 2023 (Statista).
It’s time to switch to digital marketing if you are starting a business or have used traditional marketing methods to drive sales. A comprehensive digital marketing strategy will help your business succeed in 2022 and beyond. It will allow you to grow customers and drive conversions.
Let’s look at five reasons digital marketing should be on your 2022 list.
It’s the best form of marketing
Online sales make up a large portion of global retail sales. This means that digital marketing is now the most effective way to get customers.
Digital marketing is essential to help you take your brand to new heights.
Digital marketing can help you disrupt the market
Traditional marketing is often reserved for large businesses that have the resources to spend on marketing. These businesses can afford to spend a lot on billboards, newspaper profiles, and annoying television ads.
Digital marketing can be far more affordable than traditional marketing. Digital marketing is much cheaper than traditional marketing. You can create a digital strategy that disrupts marketing and places your brand on the map for a fraction the cost. Stealth Advertising is a very creative Marketing method that requires a lot of creativity to promote an item.
People are interested in digital strategy
Digital marketing can connect potential customers at a level never before seen. You can build a brand image that resonates and inspires your target audience and makes them want to buy what it is you sell through digital storytelling and social media engagement.
While there are many ways to do this, Instagram posts are a great way for customers to connect with your brand.
You can easily measure your campaign
Traditional marketing methods used to be vague and ambiguous. You couldn’t see how much ROI was being generated by that annoying TV ad, which played more often as the film hit its peak.
Digital marketing is, however, easily quantifiable, with web-based analytical platforms providing real-time data on how your marketing is performing for your brand.
There is no need to guess, there is no ambiguity. You can simply know how your campaign works and what needs improvement.
The majority of people start their buyer’s journey online
Consider the last time you bought a jumper. You might have gone straight to the store where you knew the jumper was, or did your research first to make sure the jumper was available before you went into the store to try it on.
Most people start their buying journey online. This means that you’ll be missing out if your digital presence is not there.